Managing Director: Dinesh Shah:
Dinesh shah the cost accountant by profession is the founder director of “Eden Classics Limited”. Dinesh has lived and worked in the UK for over 24 yrs and brings with him a wealth of experience and expertise in successfully managing a business venture.
Dinesh is very passionate about fragrances and has spent whole life in the personal care and toiletries industry. He posses’ excellent interpersonal skills hard working individual. He successfully acquired six famous brands in 2006 and strategically worked hard for last four years behind the scene ensuring success of the brands going forward. He is actively involved in private labeling and manufacturing for well known brands “Old Spice, XM, 24X7, Maulin Glacier” brands famous in the subcontinent He is also on the panel list of the board of directors of
1. Universal Toiletries Corporation Limited
2. Real Values Limited

Design & Development Director:  Jayshree Shah:
Jayshree with the educational background of textile designing changed her career path and has progressed to the ranks as a result of her irresistible passion about creativity and design work. She is the mastermind behind the product designing, development and launches. She is very dedicated and
passionate and sincerely believes in providing the quality products to the customers.

Head of Sales and Marketing: Mike Edwards
PROFILE Mike has exceptional experienced in representing the consumer products category internationally. He has won major distribution on a pan European basis developing pioneering USPs and initialising creative sales execution strategies. His has operational experience in most global markets complimented by a blue chip corporate background. Mike has lead large (sales teams up to 150), handled global accounts from FTSE100 companies such as Wal*Mart and Tesco, he has managed all elements of the marketing mix including N P D, launch strategy and product development. He has appointed distributors globally and past employers in the personal products arena include Max Factor, Rochas, Revlon, Dana, AM Inc and Unilever. In 1982 Mike was part of the sales team that launched Le Jardin; he went on the play his part in the later launch of Le Jardin d’Amour. This period of Mike’s career also included handling the sales distribution for Blasé. Whilst at Dana, Mike was instrumental in selling the brands that now form the heart of the Eden Classics portfolio to the Eden Classics company. Outside of the personal products arena Mike has enjoyed a vibrant commercial career working on numerous projects in the Middle East and Europe handling the financing, structuring and exit strategies on substantial multi stake holder joint ventures. Mike joins us at a pivotal time in Eden Classics development and will be focussed on the strategies required to take our company to the next level of its operational ability.

Project Manager: Tushar Vibhaker
Tusher is graduate chemical engineer who has spent years in the personal care/Toiletries industry and had worked for other organizations in the past in senior roles. He is definitely multitasked and currently enjoys handling all major projects including distribution and logistics within the organization.

Operations Manager: Vidhi Shah
Formerly working for IBM as analyst got carried away with brand names and decided to join her father assisting in family owned business. She currently looks after entire operation from receiving the order to the delivery to the customer. She now plays key part in the operation.

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